Even Internet Dating Isn’t Recession Proof
In spite of a solid fourth quarter of ‘08 online personals sites like Match dot com and Yahoo Personals are now starting to feel the pinch of an extended Recession. Approximately one year ago online matchmaking sites were touted as being in a Recession proof business, however times have changed and the large online dating sites are finally attempting to change with them. Several factors seem to have contributed to the situation the in which the large, popular dating sites are now finding themselves.
One of the main reasons these sites were still feeling Recession-proof was that revenue was still being generated from members who signed up for extended membership periods, generally longer than one month. When extended memberships ran out and members did not renew their online dating subscriptions, the revenue that the large matchmaking sites were generating began to drop.
This is a positive development for anyone who is currently debating whether to purchase an online dating membership. Internet personals sites are offering additional incentives than ever before, especially to first time members. Match.com is offering discounted subscriptions and new members can take advantage of Yahoo Personals free trial offer.
Even now as the economy seems to be coming out of the Recession, there are opportunities for savvy online consumers to shop smart and win whether it comes in the form of a free online dating site membership or some other form. Despite what some internet dating review sites said earlier in the year, even the romance business has not been immune by our most recent Recession. There are still opportunities for good deals and now is the time to take advantage of the ones you find. It is up to the consumer to take the bull by the horns and reap the benefits that this current economic situation has provided. There is no way to know how long these deals will last.